Employee Created Content (#ECC) vs. Employee Generated Content

by Ted Rubin | Oct 30, 2019 | Featured, Marketing, Social Media/Marketing

Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to speed ahead of competition. Many companies are looking at how they can...

Ted Rubin on Social Media Success and Programmatic Advertising ~via @tech_funnel

by Ted Rubin | Oct 21, 2019 | Featured, Marketing, Social Media/Marketing

In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when...

True Engagement Should Never be Overwhelming

by Ted Rubin | Oct 17, 2019 | Featured, Marketing, Social Media/Marketing

Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and their needs. What is engagement? Many brands have one simple answer:...

Who Made You the Arbiter of What Does and Does Not Belong on LinkedIn?

by Ted Rubin | Oct 8, 2019 | Featured, Marketing, Social Media/Marketing

LinkedIn Response, When Someone Tells You What You Should and Should Not Post… First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting...

Start Thinking More Like a Customer and Less Like a Marketer

by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing

We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...

Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care

by Ted Rubin | Sep 26, 2019 | Featured, Marketing, Social Media/Marketing

Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...