by Ted Rubin | Mar 22, 2020 | Featured, Marketing, Social Media/Marketing
The events of the last month have left us all in a state of confusion, fear and uncertainty. As many areas are in the process of shutting down industries in an effort to curtail the spread of COVID-19 our nation is withdrawing. The once surging economy is now...
by Ted Rubin | Mar 15, 2020 | Featured, Marketing, Social Media/Marketing
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
by Ted Rubin | Mar 8, 2020 | Featured, Marketing, Social Media/Marketing
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
by Ted Rubin | Feb 25, 2020 | Featured, Marketing, Social Media/Marketing
Were you born before the digital age? Do you remember what it was like to get actual letters in the mail from family, friends and colleagues? If you are lucky enough to be born “back then,” when communication was slower and simpler—when picking up the telephone was...
by Ted Rubin | Jan 29, 2020 | Featured, Marketing, Social Media/Marketing
Reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience. Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard it? Does it transport you back to a certain time in...
by Ted Rubin | Jan 21, 2020 | Featured, Marketing, Social Media/Marketing
Okay marketers, it’s time to get something straight… when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a much more effective form in my opinion… if done with...
