Who Made You the Arbiter of What Does and Does Not Belong on LinkedIn?

by Ted Rubin | Oct 8, 2019 | Featured, Marketing, Social Media/Marketing

LinkedIn Response, When Someone Tells You What You Should and Should Not Post… First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting...

Start Thinking More Like a Customer and Less Like a Marketer

by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing

We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...

Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care

by Ted Rubin | Sep 26, 2019 | Featured, Marketing, Social Media/Marketing

Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...

Why Employees Need to Be Empowered to Stop and Think

by Ted Rubin | Sep 23, 2019 | Featured, Marketing, Social Media/Marketing

We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – I believe we are missing a trick. Try...

BYOD Retail Marketing

by Ted Rubin | Sep 18, 2019 | Featured, Marketing, Social Media/Marketing

Engaging Employees to Create Scale, Engagement and Localization. Could there possibly be a better influencer to promote your business than your employees? There is simply no one that knows your business, you customers, and most importantly your local market better...

Is Amazon the Next Generation of Walmart?

by Ted Rubin | Sep 4, 2019 | Featured, Marketing, Social Media/Marketing

I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...