by Ted Rubin | Aug 9, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For most of my life, I’ve often been the one who reached out, not because I felt obligated, but because I genuinely enjoyed investing in the relationships in my life. Be it a phone call, a text, lunch, coffee, a birthday message, or simply checking in to let...
by Ted Rubin | Aug 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Stop Optimizing for Reach… Start Optimizing for Trust Too many brands, marketers, and creators are still obsessing over who their audience is… demographics, titles, follower counts, neat little personas. That’s table stakes, and it’s no longer...
by Ted Rubin | Jul 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Last week I wrote that AI won’t create alignment… it may actually accelerate misalignment. The more I’ve thought about that idea, the more convinced I’ve become that we’re about to create an entirely new industry. Not AI...
by Ted Rubin | Jul 9, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Technology can scale output fast. Alignment, trust, and coherence still require people. Alignment has never been easy. Even in the best-run organizations, it’s more aspiration than reality… something talked about in strategy decks and leadership offsites, but far less...
by Ted Rubin | Jun 27, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
The inspiration for this post came from a childhood friend. Recently, Jack Melito commented on a LinkedIn post about the Hawaiian tradition of “Talk Story.” In his comment, he mentioned me and RETURN ON RELATIONSHIP, suggesting there was a connection...
by Ted Rubin | May 30, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Everyone, from both sides of the aisle, needs to push back on administrations that are all in on empowering Silicon Valley to unleash what I call ATTENTION HEROIN indiscriminately on our nation’s children. Not to mention on all of us. And yes, I chose those words,...
