by Ted Rubin | Jan 13, 2019 | Featured, Marketing, Social Media/Marketing
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters… In my opinion...
by Ted Rubin | Jan 8, 2019 | Featured, Marketing, Social Media/Marketing
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees...
by Ted Rubin | Jan 7, 2019 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Dec 20, 2018 | Featured, Marketing, Social Media/Marketing
If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has enabled third parties to insert themselves in between...
by Ted Rubin | Dec 3, 2018 | Featured, Marketing, Social Media/Marketing
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...
by Ted Rubin | Nov 29, 2018 | Featured, Marketing, Social Media/Marketing
*LISTEN TO THE PODCAST HERE*: This week’s episode – 006: Ted Rubin, CMO, Photofy… Retail Relevancy and the Changing Digital Landscape Are you using technology to advise you and create valuable, relevant customer experiences? Are you using mar-tech as part...
