by Ted Rubin | Oct 31, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
My friend and colleague Denise Holt recently shared her frustration with Facebook. After years of posting about innovation, technology, startups, and funding, and building a network of people interested in those subjects, she described watching her engagement...
by Ted Rubin | Oct 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I’ve been talking about RETURN ON RELATIONSHIP, or RonR, for many years, and something I’ve come to realize is that the very phrase can sometimes lead people to misunderstand what I mean. When we hear the word “return,” especially in business,...
by Ted Rubin | Oct 3, 2026 | Featured, Miscellaneous, Social Media/Marketing, Uncategorized
My friend and former business partner John Andrews posted about my recent visit to Hickory, North Carolina. We built a company together back in the Collective Bias days, and I stop at John and Shannon’s house on both the northbound and southbound legs of my annual...
by Ted Rubin | Aug 28, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
“One of the great casualties of tribalism is curiosity. And when we are no longer curious, when we don’t try to imagine or understand what another person is thinking or feeling or where her pain comes from, our hearts begin to narrow. We become less compassionate and...
by Ted Rubin | Aug 9, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For most of my life, I’ve often been the one who reached out, not because I felt obligated, but because I genuinely enjoyed investing in the relationships in my life. Be it a phone call, a text, lunch, coffee, a birthday message, or simply checking in to let...
by Ted Rubin | Aug 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Stop Optimizing for Reach… Start Optimizing for Trust Too many brands, marketers, and creators are still obsessing over who their audience is… demographics, titles, follower counts, neat little personas. That’s table stakes, and it’s no longer...
