by Ted Rubin | Feb 26, 2023 | Featured, Marketing, Uncategorized
Nick and Brian created Nitro Coffee Club to make nitro cold brew easier to enjoy daily, and more affordable. It started with Nick’s daily ritual of walking to his local coffee shop for a fresh dark roast. However, one day Nick discovered the rich and smooth...
by Ted Rubin | Feb 4, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Brand and reputation are two vital components of a company’s image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does...
by Ted Rubin | Oct 24, 2021 | Featured, Marketing, Social Media/Marketing, Uncategorized
INDUSTRY TRANSFORMATION COALITION (ITC) PART I – AUTHOR LECTURE SERIES: TED RUBIN Expert Panelist: Ted Rubin, Author & Entrepreneur Topic: Return on Relationship Length: 28 Minutes Purchase Book: Return on Relationship Topics: How to care for relationships;...
by Ted Rubin | Sep 19, 2021 | Featured, Marketing, Social Media/Marketing, Uncategorized
TRUST is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. TRUST requires INCLUSION… and “TRUST Exchanges” are a part of everything we do....
by Ted Rubin | Aug 2, 2020 | Featured, Marketing, Social Media/Marketing, Uncategorized
I like to say I got started in social media as soon as getting involved in this thing we call the Internet when I joined Seth Godin’s start-up, Yoyodyne, in 1997. Everything digital enabled sharing in ways never imagined before… so for me that is where it all began....
by Ted Rubin | Jan 25, 2018 | Featured, Social Media/Marketing, Uncategorized
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your...
