by Ted Rubin | Jul 16, 2018 | Featured, Marketing, Social Media/Marketing
Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways...
by Ted Rubin | Jul 13, 2018 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know...
by Ted Rubin | Jul 4, 2018 | Divorced Dad, Featured, Social Media/Marketing
Independence Day brings to the forefront the current frightening political environment, world environmental, economic, and most importantly and relevant today that represents freedom… the challenges immigrants, and those seeking asylum, have been experiencing...
by Ted Rubin | Jul 2, 2018 | Featured, Marketing, Social Media/Marketing
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age, and how much waiting was involved. Anyone who has ever ordered...
by Ted Rubin | Jun 30, 2018 | Featured, Marketing, Social Media/Marketing
The customer experience matters. Don’t think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store’s online experience and not-so-customer-friendly policies keep preventing him from closing the deal. For this episode of The...
by Ted Rubin | Jun 24, 2018 | Featured, Marketing, Social Media/Marketing
Guest post via John Andrews Walt Disney World Astounds Its Visitors With Experiential Product Marketing I began my business career as a Dominos Pizza manager in Maine. One of our marketing efforts at the local level was calling around 10 customers a night to see how...
