by Ted Rubin | Aug 9, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For most of my life, I’ve often been the one who reached out, not because I felt obligated, but because I genuinely enjoyed investing in the relationships in my life. Be it a phone call, a text, lunch, coffee, a birthday message, or simply checking in to let...
by Ted Rubin | Aug 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Stop Optimizing for Reach… Start Optimizing for Trust Too many brands, marketers, and creators are still obsessing over who their audience is… demographics, titles, follower counts, neat little personas. That’s table stakes, and it’s no longer...
by Ted Rubin | Jul 15, 2026 | Divorced Dad, Featured, Miscellaneous, Uncategorized
Over the past year or so, I’ve written quite a bit about hope, fatherhood, letting go without giving up, and learning to go where the love is. Looking back, I realize those posts have all been helping me work through the same question, even if I didn’t...
by Ted Rubin | Jul 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Last week I wrote that AI won’t create alignment… it may actually accelerate misalignment. The more I’ve thought about that idea, the more convinced I’ve become that we’re about to create an entirely new industry. Not AI...
by Ted Rubin | Jul 9, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Technology can scale output fast. Alignment, trust, and coherence still require people. Alignment has never been easy. Even in the best-run organizations, it’s more aspiration than reality… something talked about in strategy decks and leadership offsites, but far less...
by Ted Rubin | Jul 4, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
Sadly, many people don’t seem to care because all they want to do is trade the stock and make money… The recent excitement surrounding the latest SpaceX offering got me thinking. Much of the conversation wasn’t about governance, shareholder rights,...
