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Straight Talk Blog: Featured Posts
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing… Digital marketing today is a crowded arena. It’s become the primary tool for marketers in terms of dollars spent. But as spending has increased,...
Building Better Relationships… Why Saying “No Thank You” is Important
No thank you... is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we've got a long-standing relationship and I'm reaching out with an offer, a favor for a friend,...
“It’s All About Relationships!” An Interview with Ted Rubin ~via @mentionlytics
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on...
Hype Meets Reality: Why Programmatic Is Not Ready For Prime Time
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...
“Unsubscribe” Does NOT Mean Send Me More Emails!
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you unsubscribe and start getting more emails? Signing up for any type of...
The Retail Tax
Direct to Consumer is the Future of Brands by John Andrews After experiencing disruption from agile, direct to consumer brands, many traditional brands are starting to move towards similar models. A simple reason why... traditional retail is effectively a tax. This is...