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Straight Talk Blog: Featured Posts
Planning: Prepare for the Future, but Expect to Be Surprised
Planning will always be an important part of achieving any major goal, but it's never as simple as putting a plan on paper and watching while everything falls into place. Life is way too unpredictable, which makes it easy to lose sight of our goals, or plan...
Video Content for Social Media – How Crucial is it For Your Marketing in 2018?
With the addition of live streaming we now have the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. I find that I need to use this ability more, but also see so many using it way too...
Retailers: Don’t Try to Discount and Promote Your Way Out of Trouble
When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing that they usually do in an effort to bail themselves out? Far too often, they believe that they can discount and promote their way back into their...
Why You Should Never Let Your “Bubble” Burst
Whether you've got a handful of dedicated, vocal connections or a large, diverse group of followers, every single one of us has a “social bubble,” a finite group of people who connect with you and stay connected to engage in some way. The size of your bubble depends...
The Future of Small Business: How Online Mega-Retailers Can Help You Grow Online
We already know that small businesses will have opportunities to adapt, grow, and thrive when large, traditional retailers falter, but what does that process look like for small businesses? Since adding a digital component is so important for small business success in...
Social Listening is Finally Getting Some Play
You know that I'm big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers, and connections, but we have to listen to make it work. So I've been very pleased to see that...