MC/Host of the Brand Innovators Summits... Speaker / Author / Provocateur Watch Video
Download Your FREE guide to learn the 12 most important ways to get ROR (#RonR)
Straight Talk Blog: Featured Posts
Hype Meets Reality: Why Programmatic Is Not Ready For Prime Time
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...
“Unsubscribe” Does NOT Mean Send Me More Emails!
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you unsubscribe and start getting more emails? Signing up for any type of...
The Retail Tax
Direct to Consumer is the Future of Brands by John Andrews After experiencing disruption from agile, direct to consumer brands, many traditional brands are starting to move towards similar models. A simple reason why... traditional retail is effectively a tax. This is...
Employers: Treat Every Employee Like A Mary Kay Rep
Empowering your employees will result in success for your brand... Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training, an employee can learn to be a true ambassador for your brand, an...
Digital Marketers Need To Be Reminded: Walk In Your Customer’s Shoes
Why marketers need to really understand what their audiences want, before they – and their products – become irrelevant... Does it appear that you’re followed around online with ads for things you already own? A case in point... I own three Nests, nine Nest smoke...
Traditional Retailers Are Failing And It’s Not Amazon’s Fault
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers... Traditional retailers are failing, and while I know you'll find...