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Straight Talk Blog: Featured Posts
Is Amazon the Next Generation of Walmart?
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...
Why it’s Time to Change the Conversation from “Targeting” to “Matchmaking”
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
Make Your Advertising a Part of the Customer Experience
Is there a disconnect between your advertising and your customer experience? Let's breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really want, but...
Six Steps to Keeping it Real with Ted Rubin
Every month in the Rockstar CMO Green Room, Ian Truscott, Editor In Chief, chats with his regular Rockstars and gets their take on a topic. This month, he discussed all that is fake in our industry, asking for their advice on how marketers can avoid getting caught up...
Respect the Grind Podcast featuring Ted Rubin
Transcript from the show: Stefan Aarnio: Ladies and gentlemen, welcome to the show Respect the Grind with Stefan Aarnio. This is a show where we interview people who’ve achieved mastery and freedom through discipline. We interview entrepreneurs, athletes, authors,...
Ted Rubin and Brand Innovators 2013-2019…
It has been 6 great years MC’ing and Hosting the Brand Innovators #biSummit’s around the country and overseas... and becoming the face of the brand. I enjoyed the events, “owning” the stage, helping to grow the Brand Innovators business and especially the Brand...