Acting CMO of Brand Innovators and Co-Founder of Prevailing Path Watch Video
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Straight Talk Blog: Featured Posts
The Most Overlooked and Critical Component of Customer Experience
In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves, depending on whether they were observed. What does that have to do with...
Business Cards Present a Great Opportunity for Connection
Business cards present a great opportunity for connection. Pity so many foolishly think they are outdated.... but as always with something overlooked, a great opportunity for those who understand the value. Always look for opportunities to set yourself apart. ...
The Arrogance and Hubris of so many Executives…
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple acknowledgement is not that hard and really should not be too much...
Retailers: Discounting Your Way Out of Trouble Is a Death Spiral
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an...
Why The Future Of Retail Is Not About The US
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies. Ask the average...
A Network give you Reach, BUT a Community gives you Power!
Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways...