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Straight Talk Blog: Featured Posts
CPG Brands Need To Find Their Voice
Why the sound and voice of your brand is the next frontier to explore. What does your consumer packaged goods (CPG) brand look like? No doubt you and your loyal customers could answer that question quickly. Colors, logo, branding, packaging, memorable advertisements...
Set The Table For Strategy And Innovation By Bringing Back Real Brainstorming
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time by opening the floor up to everyone. Strategy is definitely not dead, and it also doesn't...
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing… Digital marketing today is a crowded arena. It’s become the primary tool for marketers in terms of dollars spent. But as spending has increased,...
Building Better Relationships… Why Saying “No Thank You” is Important
No thank you... is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we've got a long-standing relationship and I'm reaching out with an offer, a favor for a friend,...
“It’s All About Relationships!” An Interview with Ted Rubin ~via @mentionlytics
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on...
Hype Meets Reality: Why Programmatic Is Not Ready For Prime Time
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...