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Straight Talk Blog: Featured Posts
Blockchain IS NOT the Answer to Marketing with Customer Experience in Mind
This article was posted to Harvard Business Review and seemed to have gotten a lot of play... What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters... In my opinion Blockchain...
The Five Main Challenges Facing CMOs Today
From employee advocacy to peak data, let's lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees and...
You Have My Full Attention – Don’t Waste It
It is very, very rare to have your customer's full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
It’s My 61st Birthday and I’d like to Share…
I would like to share my Favorite Birthday quotes… ” Your birthday is a special time to celebrate the gift of ‘you’ to the world.” ~Anonymous “And in the end, it’s not the years in your life that count. It’s the life in your years.” ~Abraham Lincoln “Sooner or later...
Take Back Branded Content Outsourcing and Dependency
If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has enabled third parties to insert themselves in between...
Build Your Brand “With a Little Help from Your Friends”
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...