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Straight Talk Blog: Featured Posts
Survival Is Not Enough: The Fight for Jewish Conscience
I was brought up to revere Israel. My Jewish identity was formed not just at home by first-generation American Jews and Holocaust survivor grandparents and relatives, but also in the sanctuary of an Orthodox synagogue, deeply influenced by my grandfather’s devotion....
It’s Not ROI “vs” ROR… It’s “ROI + ROR”
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
Evergreen Trading Steps Beyond Creating a “Culture” and Nurtures “Employee Community”
Creating a positive culture within a company is crucial for employee engagement, productivity, and overall success. But in today’s fast-paced business environment, simply having a good culture is not enough. Companies need to go beyond creating a culture and start...
Attitude, Perspective, and Mindset: Marketing Team Superpowers
Marketing isn’t just about strategies, data, and campaigns—it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
Be Clear on Expectations, and Make Sure There Is Incentive to Perform
There is power in clear expectations and meaningful incentives. One of the most important factors in achieving success—whether at work, in personal projects, or even in relationships—is ensuring clarity in expectations and providing incentives that inspire action....
Building Trust and Accountability: Evergreen Trading’s Commitment to Excellence
In MARKETING, trust is the cornerstone of successful campaigns and long-term brand loyalty. At Evergreen Trading, "A Media Investment Agency Powered By Trade," they understand that every promise made to clients and partners reflects directly on your brand's...