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Straight Talk Blog: Featured Posts
Want To Reach Customers? Think Like One!
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It's pretty easy to sit in a room and come up with a flashy marketing plan that's sure to please other marketing experts. That doesn't mean it will be a good marketing plan or...
Are Bloggers/Influencers, Worth the Money to Influence Consumers?
Are bloggers/influencers, worth the money to influence consumers? My take... #1... it’s all about the situation, the context, and the bloggers/influencers. #2... it’s most often, although not always, more about the content than the “influence.” #3... everyone...
The Difference Being Vegan Makes in Your Health is Undeniable
Being Vegan, Vegan Being: Ted Rubin – The Difference Being Vegan Makes in Your Health is Undeniable. ~via @Inspira77394961 / InspirationalSouls.com Tell us a little about yourself. I lived in NYC and Long Island until December 2016 when I relocated to Pompano Beach,...
The New Measure of Success: Return on Relationship with Ted Rubin (Podcast) ~via @TheEntrepYou
Ted Rubin is a leading social marketing strategist, Photofy CMO/Advisor, MC/Host Brand Innovators Summits... Speaker / Author / Provocateur. He is the author of Return on Relationship, How to Look People in the How to Look People in the Eye Digitally and The Age of...
Beware The Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers, even if they weren't paying any attention to the questions? Have you...
Blockchain IS NOT the Answer to Marketing with Customer Experience in Mind
This article was posted to Harvard Business Review and seemed to have gotten a lot of play... What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters... In my opinion Blockchain...