Networks Connect… Communities Care!

In 2015 I learned valuable lessons about community. Most importantly that “A Network gives you Reach, but a Community gives you Power. Networks Connect… Communities Care! A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but […]

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‘Relationships are the New Currency’

 Originally posted at U.S. NEWS and World Report on August 26, 2014 Social media whiz Ted Rubin says online marketing is taking a turn towards the personal. By Lisa Chau Aug. 26, 2014 | 1:30 p.m. EDT Author Ted Rubin is an industry leader in social marketing strategy and brand evangelism. Forbes Magazine ranked him among […]

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Building a “Collective Bias”

By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”?  It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer requires two viewpoints, one business based and one community based. Courtney […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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