Adam Cohen and Ted Rubin discuss ROI and ROR
Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld.
Video via @SocialChorus / @MelMurphyTweets and @blogworldexpo
ROI is always the end game, it is not ROR vs ROI, but how ROR (#RonR) enhances ROI and leads to ROI via the Trust, Loyalty, and Advocacy that will be the result of building those relationships.