Excerpt from… Despite Fears, AI Continues Integrating Into Industries ~via Forbes and Lisa Chau
RETAIL:
“For the past three years, Reticle AI (A Division of Hotspex Media) Co-Founder and President Josh Rosen has been active in the development, sales, and scale of an internally developed AI tool that leverages a nuanced understanding of human emotion. Rosen notes that the technology is very trendy and advises companies to consider two factors when adopting AI:
First, what is the impact on the business/brand by going down this path? Is the organization truly developing artificial intelligence or intelligent automation? There is a difference.
Second, what are the outputs vs. outcomes? AI is capable of writing thousands of lines of copy producing hundreds of versions of ads. That’s an output. What are the business outcomes that matter? How did brand saliency increase? Was there a rise in foot traffic, sales, brand awareness, etc.?
These factors are important for Rosen’s company specifically because “[humans] make all of our decisions based on emotion. Traditional digital buying capabilities puts all brands into the ‘sea of same.’ Looking at where and how a brand shows up through an emotional lens helps brands create distinction, build mental availability and ultimately brand growth.”
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IS 99% OF YOUR MEDIA MISSING THE FOREST FOR THE TREES? In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences.
Reticle… Cookieless Contextual Targeting with Emotional AI: Reticle is a contextual targeting tool that enhances ad performance using 19 emotional categories for optimal media placement. Their technology goes beyond basic sentiment analysis to boost brand perception, awareness, and purchase consideration, increasing attention and engagement by up to 20%. www.reticleai.com
Reticle AI helped a historic and beloved denim brand increase purchase intent as a result of their AI tool which uses AI to look at Emotional Signals.
Why is this important? Reticle makes all of their decisions based on emotion. Traditional digital buying capabilities puts all brands into the “sea of same.” Reticle looks at where and how a brand shows up through an emotional lens that helps brands create distinction, build mental availability and ultimately brand growth.