Are You Getting Your Return on Relationships?
July 30, 2014
Hosted by Chris Ruisi
Episode Description
Join Chris and his guest, Ted Rubin as they discuss why relationships are so important and what makes them different now. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. They will discuss the key concepts from Ted’ 2013 book – “It’s All About Relationships” and his concept of “ROR” – return on relationships” in today’s business world. They will also discuss – Why brands need to value loyalty now more than ever; Why brands need to “court their customers”; The importance of listening (sounds like Parenting, doesn’t it?); How brands need to learn to communicate without being invasive (Parenting 101!) and The big positive pop brands can get based on how they deal with criticism (Parenting again perhaps). If you use social media, this will be the best hour of your time to expand your reach.
