Straight Talk Blog
Ted RubinReinvigorating the Lost Art of Conversation ~@Progressive
Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. - Dale Carnegie Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140...
Best Seller TV: Interview with Ted Rubin ~via @cSuiteTV #CSuite
Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying...
Most Brands Don’t Look People in the Eye Digitally on Facebook ~@Progressive
While I can name several big brands that are killing it on Twitter for relationship building and engagement, I don’t think I’ve actually seen one that’s getting Facebook right. Sure, they invest quite a bit in making their business pages look great—they might even...
Eulogy for a Mom, Grandmother, Daughter, Teacher, Friend… #RIPBernice
My older brother Jeff is who I call the "real" writer in the family. He is eloquent, articulate, poetic, and always writes the more formal, and insightful family history eulogies... for that I am forever grateful. When he read this at Mom's funeral, and every time I...
Striking a Communication Balance: Integrating Traditional and Social Channels ~@Progressive
Just because there’s a digital/social frenzy surrounding business communications these days, it doesn’t mean that traditional channels are dead and we should no longer use them. Are they still viable? Absolutely! With the ongoing emphasis on maximizing marketing...
#RIPBernice
Mom passed at 1:40am on Monday, Dad on February 23rd, 2014. This photo is how I imagine Mom and Dad now... It's been a very special 9 days since I redirected my trip home from San Diego and me my brother Jeff at my Mom's bedside on Saturday March 28th... would not...
Ted Talks About… Taking the Word Friend Back #RonR
This is something I have been publicly talking about for close to 4 years (Let’s take back the word “Friend”!). I am incredibly proud to say that over the past very difficult week, my "friends" near and far, have shown me that we are making great strides in this...
Getting Back to Basics in a High-Tech World
Kudos to my friend Chris Barrows on his blog for Millennial CEO, “The Lost Art of Hello.” As he states in the post, we often find ourselves in this tech-drenched life unable to unplug from our wearables long enough to engage in simple human interaction. We learned (or...
How to Get a Return on Relationships with Ted Rubin ~Interviewed by @ChristinaFaith
Ted Rubin is an amazing communicator and relationship builder. Listen as Christina Faith uncovers the importance of relationships in our entrepreneurial efforts! Originally posted at Christina Faith on February 23, 2015
Boomers Get Social Best, Because They Have Relationship Building Experience
You’ve often heard me say that social media should be more about building real relationships than just ‘friending/liking/following’ a lot of people. That’s why I think Baby Boomers ‘get’ social media better than those who were born into it—because they’re old hats at...
#NAOTALKS: Ted Rubin’s New Way to Social Marketing
Originally posted February 11, 2015 by Jasmin Martin in Nao Talks ------------------------------- Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is...
#NAOTALKS: Ted Rubin's New Way to Social Marketing
Originally posted February 11, 2015 by Jasmin Martin in Nao Talks ------------------------------- Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is...
Social Media is the New Quality Control
If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your product, and sales will reflect your Advocates’ delight. But your advocates won’t...
Happy 20th Birthday to my Daughter Danielle
Dani, wishing you a very Happy 20th Birthday, all good things... confidence, love, and to be loved. You will always be my little angel and no matter how many years pass, you will always be that sweet, loving, and caring child who was my special little girl. I wish you...
Ted Talks About… ‘The Age of Influence’
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not...
Ted Talks About… 'The Age of Influence'
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not...
The Human Side Interviews Ted Rubin ~via @MitchJackson
About the Event: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. In 2009 he started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the...
Does Social Media Create ROI On Trust? – Ted Rubin ~via @MattCoffy [audio]
There’s no doubt, Matt, when people ask me what’s the ROI of social, I ask them what’s the ROI of trust and what’s the ROI of loyalty. These are two things that everybody in the C-suite understands. They all understand average order value, frequency of purchase,...
The @PhillyTech_org Interview Show with Ted Rubin
About the Event: Ted Rubin is a world renowned marketer, speaker and consultant. He is best known for his philosophy of Return on Relationship. Ted is the author of many books on the subject of social media and relationships with your customers. ~Seth Goldstein...
Want Your Stuff Seen on Facebook? Stop Complaining and Do the Work!
I hear more and more grousing about Facebook’s algorithm these days—people complaining that Facebook won’t show their posts to their followers. Ok, here’s my two cents: yes it does, if you bother to visit their pages! It’s amazing to me that most people just don’t...
Customer Success at @Dynamic_Signal [video]
Being interviewed about the Customer Success team at Dynamic Signal. Honored to be a member of the Dynamic Signal Advisory Board since January 2014.
Interview: Talking about Real CMO Challenges & Building Relationships ~via @mdial [audio]
Minter Dialogue Episode #131 This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer...
Interview: Talking about Real CMO Challenges & Building Relationships ~via @mdial [audio]
Minter Dialogue Episode #131 This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer...
Interview: Talking about Real CMO Challenges & Building Relationships ~via @mdial [audio]
Minter Dialogue Episode #131 This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer...
Real Trumps Perfect…
There’s no faking it… our customers and prospects have finely tuned antennae when it comes to spotting our intent. There’s a part of the brain known as the amygdala that does a better job of sensing danger (and sincerity) than the reasoning part. It creates our...
I Always Feel Like My Dad is With Me…
I always feel like my Dad is with me. Today is the 1st anniversary of his passing, and I reach into my pocket and find the prayer book from his funeral in my pocket. Had no idea it was there. Dad... 'I thought of you with love today. But that is nothing new. I thought...
The Things We Do For, and To Protect, Our Children… @ThisDadWontQuit
Post by Ted Rubin. Post by Ted Rubin. The things we do for, and to protect, our children. The most basic and natural #RonR. #ThisDadWontQuit #NoLetUp
The Infinite Power of Interaction… @FeldmanCreative Interviews Ted Rubin
About the Event: Ted Rubin joins me to talk about relationship marketing, the power of face time, and making social media connections count. Warning: this video contains mentions of men skipping, banjo songs, and strange socks. Interview Links: Ted’s...
Return on Relationship: The New Measure of Success ~via @VoiceAmericaTRN [audio]
Episode DescriptionEpisode Descsription: Return on Relationship™: The New Measure of Success– will be our discussion topic at The Wellness Lounge, A Step Further 9 a.m. E.S.T. Monday when guest host Jade Gunver welcomes guest Ted Rubin to the show. Ted Rubin is a...
The @NearMeCo Blog Interviews Series – Podcast #5 – Return on Relationship
Episode Description: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Author discuses the concept of Return on Relationship in the collaborative economy. Originally posted at the Near Me Blog, February 10, 2015