Brand Equity Destruction via Anti-Consumer Practices

I agree 100% David Berkowitz (@dberkowitz), thank you for sharing this THREAD David. Not only is this flagrantly anti-consumer (and in some markets, illegal), it’s tactics like these that not only go against the permission ethos, but because brands will usually see an immediate lift they assume it’s positive for them, but they are critically overlooking the brand equity destruction that often results. Sadly most only look at, and measure, the upside of these tactics, not the downside. Brands need to start looking at the consumers’ customer experience with their marketing AND put the consumer first, as many do, and not follow the lead of some technology developers and marketers preaching the opposite for some immediate gain.

READ THE THREAD ⬇️ https://www.threads.net/@tedrubin/post/C4A_YuGL-O0/