Business cards present a great opportunity for connection. It’s unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value.
In today’s digital age, business cards may seem like a relic of the past, and many claim they are not using them to save the environment (while buying plastic water bottle after plastic water bottle) but they still hold significant value in making lasting connections. Handing someone a well-designed business card, creates a personal, tangible moment that stands out in an otherwise impersonal world of emails and digital contacts… and most importantly creates an easy opportunity for a reminder and follow-up. A business card offers more than just your contact information; it’s an opportunity to leave an impression, build rapport, and establish credibility. It bridges the gap between a fleeting introduction and a meaningful business relationship.
It often only takes one connection to be reminded, follow-up, or take an action… to change the trajectory of your week, month, year, or possibly your life. The simple act of sharing a card can provide the incentive that makes that happen.
Business cards make networking easier by providing a physical reminder of the interaction. Long after the conversation has ended, your business card remains a reference point, helping the recipient remember your services, skills, content, or business. With a creative design that reflects your brand and personality, or information that makes you memorable, a business card can also spark further conversation and open doors to new opportunities. In a world where connections matter, don’t underestimate the power of a simple business card.
I hear from so many that LinkedIn and QR codes make cards unnecessary, but who actually remembers all those contacts added without a thought via QR codes, or can truly remember the names, and how to spell them, of those who say… just connect with me on LinkedIn.