by Ted Rubin | Dec 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The Prevailing Path of 5:2 Intermittent Fasting… by JohnAndrews When we built the initial concept of the Prevailing Path, our goal was to fully understand the shopper’s journey from discovery and awareness, to preference to purchase, and post-purchase usage and...
by Ted Rubin | Dec 4, 2022 | Featured, Marketing, Social Media/Marketing
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
by Ted Rubin | Nov 26, 2022 | Featured, Marketing, Social Media/Marketing
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
by Ted Rubin | Nov 20, 2022 | Featured, Marketing, Social Media/Marketing
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services...
by Ted Rubin | Nov 12, 2022 | Featured, Marketing, Social Media/Marketing
The Story is Beyond Real and Worth the Read by DJ Edgerton For those of you who know, and not many do…my first real Job was at DDB Needham in NYC as an Mechanical artist during the summer of 1989. Still a student at Pratt Institute. Soon after, degree in hand, I...
by Ted Rubin | Nov 6, 2022 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things… those moments of...
