by Ted Rubin | Feb 22, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
John Starkweather’s reflection on turning off notifications struck a nerve because it names something many of us quietly negotiate with ourselves every day. We tell ourselves the constant checking is professional vigilance, that being “always on” is part of the job....
by Ted Rubin | Feb 12, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
AI governance is shifting from identity to intent. If CMOs are expected to safeguard brand trust in this new era, they must be structurally empowered to lead it. For a long time, identity has been the organizing principle of digital governance. We authenticated users,...
by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
by Ted Rubin | Jan 30, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Success changes shape as life changes. That was the heart of Liz Crisafi’s recent reflection after joining Karina Jimenez on the Next in Line podcast… a conversation about leadership, adaptability, and staying grounded through constant change. In that...
by Ted Rubin | Jan 17, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
I started the New Year at CES, where, as expected, AI dominated the conversation. Every keynote, every panel, every product showcase had AI front and center. But for all the noise, one thing was missing from most of the discussions… the real risk today isn’t...
by Ted Rubin | Jan 3, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
The real challenge isn’t coming up with bold ideas… it’s creating environments where bold ideas are allowed to live. Most organizations don’t suffer from a lack of creativity. They suffer from a lack of permission. Permission to think out loud, to be unfinished,...
