by Ted Rubin | Jan 16, 2021 | Featured, Marketing, Social Media/Marketing
I have always been a giver first, something I was taught every day by my Dad. He was always doing things for our neighbors…cleaning up, fixing things, helping out in any way he could. He would do this without expecting anything back in return other than friendship, a...
by Ted Rubin | Jan 10, 2021 | Featured, Marketing, Social Media/Marketing
Author, Marketing Strategist, Provocateur, and Photofy CMO Ted Rubin discusses the concept of Return on Relationship and how every person in the business world can use social media to forge valuable new connections that will stand the test of time. EXHIBITOR...
by Ted Rubin | Dec 30, 2020 | Featured, Marketing, Social Media/Marketing
by John Andrews and Ted Rubin The Influencers Inside Are Building Local and Personal Engagement for Brands Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and...
by Ted Rubin | Dec 27, 2020 | Featured, Marketing, Social Media/Marketing
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
by Ted Rubin | Dec 17, 2020 | Featured, Marketing, Social Media/Marketing
Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation—it seems that the marketing soil beneath our feet is constantly shifting. But is...
by Ted Rubin | Dec 13, 2020 | Featured, Marketing, Social Media/Marketing
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
