by Ted Rubin | Jan 21, 2020 | Featured, Marketing, Social Media/Marketing
Okay marketers, it’s time to get something straight… when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a much more effective form in my opinion… if done with...
by Ted Rubin | Jan 16, 2020 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers and reach. I write a lot about Looking People in the Eye Digitally…...
by Ted Rubin | Jan 14, 2020 | Featured, Marketing, Social Media/Marketing
“Life is not about waiting for the storm to pass, it’s about learning to dance in the rain” – a quote Ted Rubin does his best to live his life by. I am Mitch Slater and Ted is my guest this week on my UBS Advisor...
by Ted Rubin | Jan 10, 2020 | Featured, Marketing, Social Media/Marketing
If you Google ‘Employee Created Content’ the search engine will change your search to ‘Employee Generated Content’ as the idea of employee “created” content hasn’t entered the collective mindset of its algorithms. Yet. Employee Created Content (#ECC) is a...
by Ted Rubin | Jan 8, 2020 | Featured, Marketing, Social Media/Marketing
Originally posted at Big Head Digital Media
by Ted Rubin | Dec 28, 2019 | Featured, Marketing, Social Media/Marketing
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – avoid the groupthink, include the right people and listen… Brainstorming is a great concept that occasionally becomes twisted when a few members of your strategy sessions, and/or one...
