by Ted Rubin | Jan 7, 2019 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Dec 29, 2018 | Featured, Marketing, Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term interaction...
by Ted Rubin | Dec 20, 2018 | Featured, Marketing, Social Media/Marketing
Empower your Employees and THEY will Power your Brand If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has...
by Ted Rubin | Dec 3, 2018 | Featured, Marketing, Social Media/Marketing
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...
by Ted Rubin | Nov 29, 2018 | Featured, Marketing, Social Media/Marketing
*LISTEN TO THE PODCAST HERE*: This week’s episode – 006: Ted Rubin, CMO, Photofy… Retail Relevancy and the Changing Digital Landscape Are you using technology to advise you and create valuable, relevant customer experiences? Are you using mar-tech as part...
by Ted Rubin | Nov 21, 2018 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the true meaning and value of relationships, and take the time to pay...
