by Ted Rubin | Sep 3, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Aug 21, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
A month of my summer, for the past few years, is all about my Long Beach, NY boardwalk experience. It’s not about a plan, or trying something new, or luxury… it’s about how being here, doing what I do every August, and how it makes me feel. It’s about what this...
by Ted Rubin | Aug 9, 2022 | Featured, Marketing, Social Media/Marketing
Will Web3 Become the Same Hot Mess As Social Media and The Internet? OR… did we learn anything from past mistakes? Do you enjoy social media? I bet many do not truly enjoy it anymore, but I am also certain most once did. Now many of us are still there because in some...
by Ted Rubin | Aug 6, 2022 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand...
by Ted Rubin | Jul 20, 2022 | Featured, Marketing, Social Media/Marketing
Anyone out there have a smartphone 🤔 LOL… anyone drop their phones, or need to let the phone kinda hang there for a moment, or need to stand it up for a video or zoom 🤷🏻♂️ Yeah, I thought so… EVERYONE! Well, many years ago I started using one of those...
by Ted Rubin | Jul 9, 2022 | Divorced Dad, Featured, Social Media/Marketing
With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For many reasons, dads may allow the mom to be the custodial parent, including financial necessity, lack of comfort with being a pseudo...
