by Ted Rubin | Jun 21, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s get real about the platforms we all rely on, whether for content, connection, or commerce. The algorithms aren’t neutral. They’re not just “feeding the content people want.” They are engineered to suppress anything that disrupts the plans, or profits, of those...
by Ted Rubin | Jun 7, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In a previous conversation with my longtime friend and colleague Dev Mukherjee, we explored the evolving role of AI in business and relationships. The big takeaway? AI isn’t the villain, it’s the tool. But the relationships that truly matter… those are built by...
by Ted Rubin | May 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s change the Marketing and Sales conversation… it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to...
by Ted Rubin | May 18, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In the race to grow a business or build personal relationships, it’s easy to fixate on speed… more followers, more leads, more visibility. But real influence isn’t measured in acceleration alone. It’s measured in depth… how deeply you connect, how much trust you earn,...
by Ted Rubin | May 11, 2025 | Featured, Marketing, Social Media/Marketing, Uncategorized
*The inspiration for this post came from friend and colleague Ivonne Kinser and her podcast… Critical Thinking. The highest form of critical thinking isn’t about having the right answers… It’s about recognizing when the question itself is flawed....
by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
