by Ted Rubin | Apr 23, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
“Return on Relationship” (ROR), hashtag #RonR, is a term I have used and evangelized since 2009 to describe the value that companies can derive from building and maintaining strong relationships with their customers. The concept of ROR emphasizes the...
by Ted Rubin | Apr 15, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
I talk with Margot Hauer-King from groundbreaking agency BeenThereDoneThat at SXSW2023 A LITTLE ABOUT BeenThereDoneThat.co… We are living in times of great potential and problems we have not encountered before. We need a new approach to unblock these...
by Ted Rubin | Apr 1, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Video
You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit...
by Ted Rubin | Mar 25, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Video
In this interview for The Future of Content Marketing, host Cat Margulis and guests Ted Rubin and John Andrews talk about relationship building, old marketing versus new marketing, retail relevancy, and the biggest misconceptions around content marketing. John Andrews...
by Ted Rubin | Feb 19, 2023 | Featured, Marketing, Social Media/Marketing
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
by Ted Rubin | Feb 4, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Brand and reputation are two vital components of a company’s image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does...