by Ted Rubin | Oct 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial intelligence will impact the business...
by Ted Rubin | Oct 4, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
by Ted Rubin | Sep 29, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Have you been Mattress shopping lately? How about in the last decade? The last hundred years perhaps? I’m pretty sure that the shopping experience hasn’t changed in the last 50 years if ever. You are bombarded by a constant barrage of...
by Ted Rubin | Sep 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be...
by Ted Rubin | Sep 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
by Ted Rubin | Sep 12, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are....
