by Ted Rubin | Nov 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
by John Andrews and Ted Rubin Ad giant WPP recently reduced its full-year earnings for the second time this year with CEO Sir Martin Sorrell citing a myriad of challenges… from consumer goods company spending cutbacks, to Trumponomics (disappointed by this...
by Ted Rubin | Oct 31, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple acknowledgement is not that hard and really should not be too much...
by Ted Rubin | Oct 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial intelligence will impact the business...
by Ted Rubin | Oct 4, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
by Ted Rubin | Sep 29, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Have you been Mattress shopping lately? How about in the last decade? The last hundred years perhaps? I’m pretty sure that the shopping experience hasn’t changed in the last 50 years if ever. You are bombarded by a constant barrage of...
by Ted Rubin | Sep 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be...
