by Ted Rubin | Sep 29, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Have you been Mattress shopping lately? How about in the last decade? The last hundred years perhaps? I’m pretty sure that the shopping experience hasn’t changed in the last 50 years if ever. You are bombarded by a constant barrage of...
by Ted Rubin | Sep 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be...
by Ted Rubin | Sep 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
by Ted Rubin | Sep 12, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are....
by Ted Rubin | Sep 3, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Come on folks… when you reach out and ask for someone’s time, pay attention for the reply. #Respect Can’t tell you how many times people reach out, I reply that I have time that day or the next (trying to do my part to help others and...
by Ted Rubin | Aug 31, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence...
