Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and our guest, Ted Rubin believes that our ability to engage with our customers and building relationships has never been easier and creates a return on relationships.
Return on Relationships is the basis of his philosophy. His book, “Return on Relationship”, was released in 2013 and dives into the relevance, engagement and service necessary for meaningful relationships. His new book, “How To Look People in the Eye Digitally”, is hot off the presses and was just released.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 SocialMedia Power Influencers, and number #2 on Leadtail’s Top 25 Most Mentioned by digital marketers.
Highlights ~
- “Return on Relationship” and it’s real value
- The best way to manage social media
- Hashtag practices that count
- Technology is not impersonal unless, you make it that way
Resources ~
- Ted’s About
- Ted on Twitter
- Ted on LinkedIn
- Ted on Facebook
- Ted on SlideShare
- “Return On Relationship”
- “How To Look People In The Eye Digitally”
Originally posted at JeffreyShaw.com