Ted Rubin has definitely built an audience, you don’t become the most followed CMO on Twitter (according to Social Media Marketing Magazine) without one. So, who better to ask for advice on the theme for this month’s issue; should we develop our content strategy and audience on rented land (social media, LinkedIn, Medium, and the rest?) or build it ourselves? ~Ian Truscott, Editor of Rockstar CMO

All of my content is posted to TedRubin.com and syndicated from there. I use Medium, LinkedIn, and blogs owned by others to support and repost my content. Even if the content is created for another site (and I am compensated), it is posted to TedRubin.com as well… I co-own all of the content I create for others.

Syndicate, syndicate, syndicate…

Share your content via all social channels always including Twitter, Facebook, and LinkedIn, Instagram, Tik Tok, Snapchat, wherever, which also makes it easy for others to share. And don’t be afraid to do it more than once, periodically sharing old posts via your social channels, especially those that were well received. Also, let others freely repost your content with a link back to the original post… I have this agreement with several media/corporate sites. They are free to repost my content (in full form) at any time, without notice, as long as they give me attribution and link back to the post at TedRubin.com. Truth be told I am also ok with those who often share my content and do not link back or give me credit, I do not encourage or prefer it, but want my thinking out there in as many places as possible any way it can get there. And many people see it without attribution and know it is mine, so often I am getting the credit anyway, and anything I can do to influence marketers thinking has value in my eyes.

A few additional tips…

I also make a habit of saving content pieces that I may have written as Facebook or LinkedIn in regular posts to turn into a blog post at a later date. I save anything I write for inclusion in someone else’s posts (especially round-ups) that may make for a good blog post of my own, that will then live on TedRubin.com.

And if someone interviews me for their blog, vlog, YouTube channel, or podcast, I most often repost that to TedRubin.com as well. This way, all of the content is saved via something I own vs. rent. AND now I often add text subtitles to what was created by others and cut it up into more digestible segments to share and syndicate. Truth be told, I have more content than I can find time to share due to much of what I have shared here.

Originally posted at RockstarCMO.com

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