by Ted Rubin | Dec 22, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous
I have learned over the years, especially with the challenges I have faced with my daughters, to be nourished by the love I give, not by the validation I might receive in return. For so long, my acts, and thoughts, of care and generosity were quietly tethered to a...
by Ted Rubin | Dec 14, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
by Ted Rubin | Dec 7, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)… “Has the paradox of choice plus the paradigm of spam killed eCommerce?” “I often find that...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Nov 23, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Evergreen Trading is a media trade company that delivers innovative solutions to help businesses maximize the impact of their advertising budgets. Evergreen empowers its clients with a distinct advantage—The Evergreen Edge— enabling brands to unlock unparalleled value...
by Ted Rubin | Nov 16, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Social media platforms, in their early stages, were bustling spaces of authentic conversation and connection. Brands that excelled understood that success in this realm was not just about broadcasting messages but about cultivating genuine relationships. The recent...
by Ted Rubin | Nov 9, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing
If at some point your brand voice is misunderstood by stakeholders, a great deal will depend upon the community you have built around your brand. Building a strong community creates a support system that goes beyond simple interactions or surface-level engagement....
by Ted Rubin | Nov 3, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing
From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of...
