Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco, with plans of expansion into Toronto and London markets.
Social Fabric is a proprietary community managed by Collective Bias that consists of shopping-focused influencers, creating content in a storytelling fashion, combining the shopping experience and product usage into a creative and engaging story. After publishing content online, they share within their networks. The community has an aggregate, multichannel reach of more than 40 million.
Collective Bias sounds interesting. The video is cute. Lots of questions come to mind, but I think the concept is awesome.
40 million articulate and influential members? Really!? What’s the churn on that? Estimated Multi-users?
A sample of which is potentially ready to say something positive about any product or brand on demand?
What are the member rewards for brand advocacy? Are there any misgivings or dissatisfaction in the network?
Great idea. CB sounds like the ultimate marketing strategy for now and in the future.