In The Media
Ted RubinMedia List & Links
June 6th, 2016: The Huffington Post: 45 Experts Share Their Biggest LinkedIn Marketing
March, 2016: Inc: 25 Social Media Keynote Speakers You Need To Know
March 10th, 2016: Superior Business Solutions: 10 Top Marketing Blogs You Should Be Reading
March 6th, 2016: Forbes: How To Create A Marketing Technology Blueprint
March 1st, 2016: Forbes: Top CMO Influencers: Who Are They And What Can You Learn From Them?
February 29th, 2016: The Irish Times: “Lurkers are the most important people on social media”
February 7th, 2016: Business Etc: The One Thing Most Businesses Still Screw Up On Social Media
February 4th, 2016: Forbes: Who And What When It Comes to CMOs And Twitter In 2015
January 28th, 2016: Forbes: Survey: When Good Content Marketing Tools Go Bad
January 27th, 2016: LeadSift: The Top 25 Most Influential Marketing Twitter Accounts
September 4, 2015: Inc: 25 Social Media Keynote Speakers You Need To Know
August 24, 2015: Inc: How Great Companies Engage In Employee Advocacy Beyond Simply Sharing Content
August 7, 2015: ClickZ: Keys To Strong Marketing Networking: It’s Not Just For The B2B Marketer
July 23, 2015: Entrepreneur: Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
July 22, 2015: Brand Innovators: 3 Things I Learned at Brand Innovators
July 22, 2015: The Marketing Scope: 14 Digital Marketers To Follow On Twitter
July 13, 2015: Cision: 15 Expert Tips To Build A Stronger Professional Network
July, 2015: 99 Best Facebook Pages To Follow For Aspiring Social Media PROS
June 30, 2015: Airstream: On Authentic (Virtual) Relationships
June 30, 2015: Content Marketing 2015: Top 100 Influencers and Brands
June 19, 2015: Huffington Post: Mobile Advertising “Ad-Vice” From 10 Prominent Marketers
June 8, 2015: Epoch Times: Friend, Fan or Follower on Social Media, We Are Still Just Human
June 1, 2015: Zude PR: How To Get On In Communications: Be Nice!
May, 2015: Convince and Convert: 88 marketers you should follow on Twitter
May 14, 2015 Brandwatch: #AskTheExpert: 10 Ways Social Media Will Boost Your Business Intelligence
May, 2015 Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
May 1, 2015 Entrepreneur: 7 Key Insights From Top Business Leaders (Infographic)
April 28, 2015: The 7 Best Influencer Marketing Resources
April 27, 2015: Inc: 7 Leaders With Sage Advice For Business, and Life (Infographic)
April 9, 2015: NukeSuite: Social Media Influencers You Should Be Following On Twitter
April, 2015: Generation C: The Social Benefit of Baby Boomers
April, 2015 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI
April, 2015 13 E-releases: Twitter Experts’ Advice for Your Small Business
April, 2015 C-Suite TV: Ted Rubin
March 12, 2015 Talking Return on Relationships, with Ted Rubin
March 10, 2015 Twtrland: The World’s Friendliest Influential Social Media Experts
March 10, 2015 Millennial CEO: The Lost Art of “Hello“
March 9, 2015: First Site Guide: 61 Experts Reveal 3 Best Blog Marketing Tips
March 9, 2015 The Social Media Professor: Social Media and Quality Management
March 5, 2015 The Marketing Scope: Ted Rubin Discusses Employee Advocacy, Social and Content Marketing
February 27, 2015 Trevor Young: Why the Future of Marketing is Heart First, Calculator Second
February 26, 2015 Yo Advice: 20 Most Followed Social Media Experts on Twitter
February 18, 2015 The Best Social Media Tools? 40 Experts Reveal All
February 13, 2015 GeneralSentiment: Top 50 Most Valuable Social Media Influencers 2015
February 11, 2015 Nao Media: #NaoTalks: Ted Rubin’s New Way to Social Marketing
January 20, 2015 50 #ContentMarketing Kings (And Queens!) You Have to Follow on Twitter
January 2015 The Social Buzz Lab: Top 25 Social Media Influencers You Should Follow
January 14th, 2015 BuzzSumo: 17 Experts Tips on Dealing With the Latest Facebook Algorithm Changes
January 13th, 2015 Influential Insiders: Rubin on Why It’s All Relative
January 2015: Social Media Predictions and Preparations for 2015
January 9th, 2015: 43 Twitter Influencers to Follow in 2015
January 7th, 2015 24 Expert Opinions About The Top 3 Most Important Social Media Networks in 2015
January 2015: The Social Media Current: Social Media Trends as Told By Industry Leaders
December 31st, 2014 Driving Traffic With Content: 12 Content Marketing Leaders Reveal the Truth
December 29th, 2014 20 Expert Opinions About the Most Important Social Media Trends in 2015
December 19th, 2014 Forbes: 2015 Marketing Predictions Pop Culture Style
December 11th, 2014 CMO Essentials: 21+ B2B Marketing and Sales Pros Empowered by Emotion
December, 2014: 32 Marketing Experts Share Tips That Never Goes Out of Style
November 25, 2014 Huffington Post: Innovative Distruptors with a Social Conscience
November 24, 2014 50 Marketing Thought Leaders Over 50 List
November 23, 2014 LinkedIn: Innovative Distruptors with a Social Conscience
November 18, 2014 20 Social Media Examiner: Social Media Marketing Tips from the Pros
November, 2014 Social Business Journal: The Road to Success
November 12th, 2014 US NEWS: The Smartest Interview Questions You Could Ever Ask
October 15th, 2014 Hootsuite: Stop Trying Yourself in Knots over ROI, and Start Thinking ROR
October 15th, 2014 YAHOO! Top Sales and Marketing Influencers Named as 2014’s “Must Follow” list
August 30th, 2014 CEO WorldWide: The rise and rise of digital media
August 28th, 2014 Michael Briot: Relationships Do Matter But Good Content Trumps All
August 27th, 2014 Forbes: What the “Spiral of Silence” tells us About Social Networks
August 27th, 2014 CMS Wire: Should You Use LinkedIn to Build a Network or an Audience?
August 26th, 2014 US NEWS: “Relationships are the New Currency”
August 12th, 2014 Gartner: Six Patterns of Wow-Worthy Digital Marketing
August 12th, 2014 Five Strategies to Sell Your Boss on Social Media Spending
August, 10th, 2014 The World’s Top 50 Social Influencers of 2014
July 21st, 2014 Refresh Connect: Refresh Connect Ted Rubin
July 15th, 2014 BloggingWizard: 43 Experts Share Their Top Tips to Grow Your Online Presence
July 9th, 2014 CMO Essentials: Diction in Marketing: Don’t Fall on Your Own Words
July 7th, 2014 Digital Clairty Group: The Unspoken Truth about Social Media Engagement Strategies
July 1st, 2014 Inside CXM: Creativity and Relationship – Bedfellows of Customer Experience Success
June 27th, 2014 Huffington Post: 33 Entrepreneurs Share Their Biggest Lessons Learned from Failure
June 17th, 2014 US News: The Digital Age Is Destroying American Values
June 12th, 2014 Vision Critical: Which Companies are Truly Customer Obsessed?
June 11th, 2014 Janet Fouts: 50+ Inspiring Tech Leaders Over 50
June 6th, 2014 Chuck Hester: Jimmy Fallon is a Social Media Genius – AND a Nice Guy!
June 6th, 2014 Live From the CRMC: Ted Rubin on the Currency of Relationships
May 29th, 2014 Fast Company: Forget About Pleasing Everybody: Why You Don’t Want A Mega Brand
May 29th, 2014 Inside the Minds of 10 Savvy Marketing Strategists
May 28th, 2014 Online Marketing Top 15 Most Influential People
May 20th, 2014 RebelMouse Blog: 11 Must Follow Digital Marketing Rebels
May 20th, 2014 US NEWS: Cellphones Can Change Global Health for the Better
May 6, 2014 Stryde: Top 50 Social Media Experts
April 24th, 2014 How To Be The Most Interesting Person In The World
April 24th, 2014 Forbes: Is the Future of Television Social?
April 15th, 2014 HUFFINGTON POST: Develop an Acute Ability to Listen
April 14th, 2014 Swich and Shift’s Top 75 List of Human Business Champions
April 11th, 2014 The Top 35 Social Media Marketing Speakers
March 31st, 2014 Inspire Movements: Lessons Learned at Social Media Marketing World 2014
March 24th, 2014 Connectly: Experts Reveal: The Biggest Social Media Mistakes Small Businesses Make
March 22nd, 2014 Intelligent HQ: The Top 50 Most Mentioned on Twitter by Mid-Sized Marketers
March, 2014 Think AHA: Ted Rubin on #RonR
March 17th, 2014 Huffington Post: The State of Twitter and 10 Mavericks You Should Absolutely Follow
March 12th, 2014 18 Tips for Finding the Best Social Media Tactics for Your Business
March 12th, 2014 Rignite: 18 Tips for Finding the Best Social Media Tactics for Your Business
March 11th, 2014 BOOK: Ted Rubin on #RonR: 140 Aha Moments Exploring Return on Relationship
March 10th, 2014 Rignite: Who to Meet at #SMMW14 (Infographic)
February, 2014 Social Media 305: #305Live Interview with Ted Rubin, Most Followed CMO on Twitter
February 24th, 2014 Ted Rubin on Creating a Social Media Strategy and Brand Evangelists
February 7th, 2014 AdWeek: The Top 50 People Most Retweeted Mid-Size Marketers
February 5th, 2014 Onalytica: Big Data and Customer Experience – Top 100 Influencers
February 4th, 2014 CMS Wire: Is Employee Advocacy the Next Big Thing for Marketers?
February, 2014 Return on Relationship: One Way to Measure Social Media ROI for Non-Profits
January 10th, 2014 15 Loyalty Thought Leaders You Should Follow on Twitter
January 8th, 2014 SAP: Top 60 Customer Experience Influencers
January 7th, 2014 IT World: How to Make Your Best Impression in Online Business Conversation
January, 2014 Filemobile: 2014 Digital Media Trend Predictions From the Pros
January 2nd, 2014 AGBeat’s Top 50 Industry Influencers
December 16th, 2013 FORBES: 2014 Marketing Predictions With a Twist
December 3rd, 2013 US News: Getting the Most Out of Mobile Advertising
December, 2013 Top 10 Posts From the League of Extraordinary Thinkers of 2013
December 1st, 2013 Interview with Ted Rubin the Worlds Most Followed CMO
November 21st, 2013 Baseline: Social Media Helps Build Bridges to Customers
November 19th, 2013 US News: Turning Brand Equity into Profits
October 8th, 2013 5 Types of People Who Will Lead Tomorrow’s Marketing Strategies
October 2nd, 2013 Connecting With Your Customer: Featuring Ted Rubin (VIDEO)
September 18th, 2013 FORBES: 25 Things Influential People Do Better Than Anyone Else
September 10th, 2013 50 Must-Follow Marketing & Media Mavens Influencing the Hispanic Market Today
September 10th, 2013 Searching for Social ROI? Talk to Ted
September 3rd, 2013 The Supply Side briefs: Rubin exits Collective Bias, Hillshire adds jerky
August 26th, 2013 The Age of Influence is Now. Find Your Voice.
August 20th, 2013 The New Metric: Return on Relationship
August 15th, 2013 CMO: Why Relationship is the New Currency for Marketing
August 14th, 2013 Forbes: Confessions Of A Professional Disruptor
August, 2013 Leadtail: Social Media Insights for Decision Makers
August 9th, 2013 Hiring former Obama strategists is “too little too late”, says data guru
August 9th, 2013 News.com.au: 10 Thing Businesses Get Wrong on Social Media
August 8th, 2013 “Look People in the Eye Digitally” on Social Media
August 8th, 2013 Start Making Money on Facebook: How to Measure Your Return on Social Media
August 6, 2013 Digital Marketers on Twitter: What They Share, Whom They Retweet
August 5, 2013 Social ROI: Debate Continues w Ted Rubin
July 28, 2013 5 Things to Think About When Creating a Social Media Content Strategy
July 20, 2013 What Latino Business can learn from Ted Rubin
July 17, 2013 Executives encouraged to put their fingerprints on social media outreach efforts
July, 2013 Top Marketing Book Authors on Twitter
July 15, 2013 Instagram Video or Vine? Who Wins?
July 14, 2013 ISM Episode 18: Ted Rubin, Author, Forbes Top 50 Social Media Power Influencer
July 11, 2013 Give Your Brand a “Personality Test”
July 8, 2013 Advice for New CMO: 23 Marketing Leaders Share Candid Wisdom
July 4, 2013 Three Wise Men: An interview with Social Marketing Strategist Ted Rubin
June 30, 2013 Tips From the Tops #6 – Ted Rubin and Return on Relationship
June 17, 2013 Does Your Content Mean Anything?
June 5, 2013 Q+A With Ted Rubin, Social CMO, Collective Bias
May 29, 2013 4 Ways CMOs Can Be More Successful on Facebook
May 28, 2013 Want Better Return on Engagement? Make Engagement More Personal
May, 2013 ADMA Global Forum, Speakers
May, 2013 Why ROR is becoming more important than ROI
April 20, 2013 Social Media professionals gather at Social Fresh conference in Tampa
April 17, 2013 Forbes: Why Small Business Are Losing on Social Media
April 17, 2013 Forbes: Who Are The Top 50 Social Media Power Influencers?
April 4, 2013 Want to know the secret to Social Media?
April 4, 2012 The Age: Want to know the secret to Social Media?
March 25, 2013 15 New Ecommerce Books for Spring 2013
March 20, 2013 ADMA Secures Most Followed CMO on Twitter
March, 2013 ROR How do You Measure Return on Relationship
March 26, 2013 Make Your Company Top-of-Mind and Your Employees Proud
March 18, 2013 Profiles in Business: Ted Rubin of Collective Bias
March 12, 2013 Creating Fans of Your Brand
March 8, 2013 5 Changes Needed for Best-in-Class Customer Service
March 2, 2013 Ted Rubin and Brand Engagement
February, 2013 10 Ways to Get Your Job Skills in Shape (see…#6 KEEP PACE WITH NEW TECH)
February 28, 2013 Social Media Starting Lineup
February 20, 2013 Social Media and Inspirational Leadership
February 7, 2013 SayDaily: 10 Interesting CMOs on Twitter
February 5, 2013 ATT: Need To Be Convinced That Social Media Networking Is Serious Business?
February 1, 2013 13 Influencers Who Get Content Marketing and Interactive Content
January 29, 2013 Collective Bias’ Ted Rubin Adds Chief Hugs Officer (CHO) to His Job Title
January 29, 2013 Getting Return on Relationship: A Book Review
October 19, 2012 SOCIAL MEDIA LEADERSHIP AWARDS Workshops Announcement
September 28, 2012 IBM Smarter Commerce Friday Interview Series with Ted Rubin
September 10, 2012 Pivot Conference: Social Media Reporting, What Metrics Matter
September 6, 2012 CMO Club TV: Tami Cannizzaro and Ted Rubin, CMO’s and Social Media
June 21, 2012 SOCIAL MEDIA LEADERSHIP AWARDS Judging
March 8, 2012 Puget Sound American Marketing Association Announces MarketMix 2012
February 27, 2012 Ted Rubin Hosts #SmartCMO Chat
January 10, 2012 Digital Infuence: Return on Relationships: My Interview with Ted Rubin
2011 Social Media Marketing Magazine – Top CMOs on Twitter
November 15, 2011 Mars | Philter socializes the path to purchase
November 4, 2011 Forbes: Male Consumers: Dudes, Morons Or The Next Big Thing?
November 1, 2011 Social Media Forum: How social media is changing the meaning of “Friend”
October 31, 2011 Fast Company: PR Gurus’ Top Tips For Pitching And Storytelling In The Digital World
September 27, 2011 Business 2 Community: 6 Questions on Social Media With Ted Rubin
August 12, 2011 EXCLUSIVE! Twitter’s Top-Followed CMO Ted Rubin Talks to NYAMA
June 17, 2011 10 Social media Lessons in Being Human
June 3, 2011 FOX Business: Simple Tweets, Smart Connections
February 8, 2011 OpenSky Changes Ire Some Bloggers…But Is It Just Smart Business?
October 26, 2010 Relationship Marketing eWayDirect webinar
October 16, 2010 @24k Interviews Ted Rubin, OpenSky, at BlogWorldExpo
September 13, 2010 Adweek: The Tweet Life of CMOs
April 12, 2010 Fast Company: Making Up for a Small Budget
April 12, 2010 Content-to-Commerce: Mommy bloggers become their own “brands” managers with OpenSky
March 23, 2010 What’s next in Social Commerce… Relationship Commerce, at Hearst/Redbook
February 15, 2010 DMNews: Customer chatter boosts cosmetics
February 9, 2010 Brandweek: How e.l.f. Became a Social Media Giant, Todd Wasserman
January 22, 2010 MarketingPilgrim.com: C Level Social Media Action from Ted Rubin
January 15, 2010 AOL Finance: Up-and-Coming Retailers – E.L.F. Cosmetics (4th slide)
January 4, 2010 Social CMO Profile – Ted Rubin of e.l.f. cosmetics
December, 2009 The CMO Club: A Look ahead at Social in 2010, username: bazaarvoice password: WOM4U
December, 2000 eWay/Direct Online Marketing Predictions for 2010, page 12
November 29, 2009 Sunday Morning Soliloquy: Interview With Ted Rubin from e.l.f.
Advertising Age: E.L.F. Aims to Become Mass Beauty Brand — Without Mass-Media Buys Upstart Cosmetics Co. Driving Awareness With Social Media, Sampling by Jack Neff Published: November 02, 2009 BATAVIA, Ohio (AdAge.com) — Many beauty brands have embraced social media lately, but generally with a light air kiss. Emerging value brand Eyes Lips Face (E.L.F.), however, has made social media the centerpiece of its marketing, which still includes no traditional media budget even after it expanded nationally into Target stores in October. In the process, it’s defying the notion that only niche brands can rely on social media alone. Its website, EyesLipsFace.com, gets more than 200,000 visitors monthly, per Compete.com, and more than 700,000, according to the company. In the most recent monthly visitor traffic ranking by beauty-review site TotalBeauty.com, E.L.F. ranked 69th, ahead of Suave Wella, Sephora and Bath & Body Works, among others.
Its website, EyesLipsFace.com, gets more than 200,000 visitors monthly, per Compete.com, and more than 700,000, according to the company. In the most recent monthly visitor traffic ranking by beauty-review site TotalBeauty.com, E.L.F. ranked 69th, ahead of Suave Wella, Sephora and Bath & Body Works, among others.
E.L.F.’s latest project is via the SheSpeaks social network, which helped round up 150 bloggers who are bringing readers to parties to try the cosmetics. The idea is something like Avon parties without the sales pressure.
Word-of-mouth and sampling are crucial to E.L.F. because the brand faces a steep credibility hurdle. Its products are priced $1, $3 and $5 and sold through 10,000 mass doors, including Dollar General and Target, yet billed as comparable to products costing 10 times more at department stores.
“Women say, ‘$1 $3 and $5, how good can it be?'” said Ted Rubin, chief marketing officer of E.L.F. “Once they try our products they stay with us.”
‘Unsponsored people’
That SheSpeaks appeals mainly to mommy bloggers, not beauty bloggers, is fine by him. “A lot of [beauty bloggers] blog about only one brand,” Mr. Rubin said. “People see through that very quickly. … We’re trying to reach out to unsponsored people.”
E.L.F. also recently worked with former Walmart social-media guru John Andrews’ Collective Bias on a “speed-dating” program with mommy bloggers at Blog World in Las Vegas.
Proposed Federal Trade Commission rules regarding bloggers and word-of-mouth marketing don’t worry Mr. Rubin.
“I don’t have a traditional marketing budget, so I don’t pay people anyway,” he said. “In some way I see it as an advantage to us, because a lot of companies are paying people for their opinions.”
Small budget or no, E.L.F. has spawned more than 2,000 YouTube videos and 20,000 Twitter followers with generally good reviews. It ranked 169th among brands in September reader reviews at TotalBeauty, ahead of Neutrogena, L’Oréal and Rimmel.
Straight Talk
It’s Not ROI “vs” ROR… It’s “ROI + ROR”
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...