In addition setting expectations is important. Setting goals for number of follows/fans and how you interact and engage with them and them with you, can be very useful. Growth of you audience is very important and as clearly outlined in the study by research firm Chadwick Martn Baily… consumers engaged via social media are more likely to buy and recommend.
Five reasons corporations are not using Social Media effectively… 1. They don’t talk about anything broader than their own products, 2. They listen to customers but don’t take any action (which means they aren’t really hearing), 3. Companies can’t expect to have a strong social media presence when social sites are blocked internally to employees, 4. There is a fear that exists about jumping in, but while there have certainly been some hiccups and miscues along the way, social media has yet to be the undoing of any company, 5. When employees are more concerned with what’s in or out of their job description than doing the right thing to help the customer, that’s not a culture that’s likely to build trust and advocacy for a brand and there is no way social media efforts can be effective.