HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Ted Talks About… ‘The Age of Influence’
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not...
Ted Talks About… 'The Age of Influence'
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not...
The Human Side Interviews Ted Rubin ~via @MitchJackson
About the Event: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. In 2009 he started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the...
Does Social Media Create ROI On Trust? – Ted Rubin ~via @MattCoffy [audio]
There’s no doubt, Matt, when people ask me what’s the ROI of social, I ask them what’s the ROI of trust and what’s the ROI of loyalty. These are two things that everybody in the C-suite understands. They all understand average order value, frequency of purchase,...
The @PhillyTech_org Interview Show with Ted Rubin
About the Event: Ted Rubin is a world renowned marketer, speaker and consultant. He is best known for his philosophy of Return on Relationship. Ted is the author of many books on the subject of social media and relationships with your customers. ~Seth Goldstein...
Want Your Stuff Seen on Facebook? Stop Complaining and Do the Work!
I hear more and more grousing about Facebook’s algorithm these days—people complaining that Facebook won’t show their posts to their followers. Ok, here’s my two cents: yes it does, if you bother to visit their pages! It’s amazing to me that most people just don’t...