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Straight Talk Blog: Featured Posts
Unsubscribe IS NOT a Request
Don't you hate when the response you get is "We received your request" OR even worse "We are 'submitting' your request," as if it needs to be approved. When I unsubscribe from your email marketing list, it’s not a request, it’s a directive. Please don’t “submit my...
Retail Innovation and Trends with John Andrews
IF John Andrews IS TALKING ABOUT IT, THE RETAIL COMMUNITY NEEDS TO HEAR IT. ~Ted Rubin #RetailRelevancy I am incredibly excited to introduce you to John Andrews, the co-innovation director at Ricoh, to provide an update on Ricoh's retail initiatives. - Thank you for...
Relationships Depend on Trust
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
How Can I Verify the Value We Receive From Media Trading?
As a Brand you’re used to buying and selling assets for cash, so trading your surplus assets for advertising may seem somewhat abstract and therefore, its value is difficult to measure. You may have heard that media trading is something that looks good on the books...
If You Can Make Everyone ‘Metaphorically Skip’ With Every Interaction… YOU WIN!
“If you can make everyone ‘Metaphorically Skip’ with every interaction… YOU WIN!” Evergreen Trading RETURN ON RELATIONSHIP Conversations at Brand Innovators SXSW 2014... ⬇️ ⬇️ ⬇️ Remember back to your childhood when you would skip just because you were happy and it...
Be You… And Stand Up for That
Sometimes, we get so caught up in trying to live up to other people’s expectations that it’s easy to lose sight of what makes us unique as individuals. One option is to give in to those expectations, hide your true feelings, toe the line, and filter your actions based...