HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
‘Look Into The Customer’s Eyes:’ Improving Retail Relevancy
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
Breaking the Retail Disconnect with Relevancy
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
What is Your Business Value Proposition and Does it Set You Apart?
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services...
Branding at Its Best
The Story is Beyond Real and Worth the Read by DJ Edgerton For those of you who know, and not many do…my first real Job was at DDB Needham in NYC as an Mechanical artist during the summer of 1989. Still a student at Pratt Institute. Soon after, degree in hand, I...
Brand Kindness: Build Your Brand Reputation with Empathy and Compassion
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things… those moments of...
Chief Hugs Officer… and Beyond
We’re excited to re-introduce you to the always interesting and insightful Ted Rubin. We hope you’ll enjoy our conversation with Ted below. ~CanvasRebel.com Ted, thanks for joining us, excited to have you contributing your stories and insights. What’s been the best...