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Straight Talk Blog: Featured Posts
Brands: Get Back to Basics with Your Engagement Game
Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation—it seems that the marketing soil beneath our feet is constantly shifting. But is...
Sharing, Conversation, and Emotionally Connected Content Will Be the Ads of the Future
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
Mental Health Mindset for Peaceful Achievement
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
Habits and Resolutions
Resolutions are a desire for new habits. And a habit needs to be established before it can be improved. So make it easy and start small, then improvement will come naturally as the habit is instilled. Instead of saying “I am going to read from a book for an hour a day...
This Thanksgiving… Focus on Building Community
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
Digital Marketing and Sales Trends… Get Onboard or Go Home
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...