HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
What’s Marketing’s Future Role in Stimulating Need?
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
Paying (Closer) Attention to Communication
Were you born before the digital age? Do you remember what it was like to get actual letters in the mail from family, friends and colleagues? If you are lucky enough to be born “back then,” when communication was slower and simpler—when picking up the telephone was...
Never Give Up on Your Daughters
Today on the Dads With Daughters Podcast we have Photofy CMO, leading Social Marketing Strategist, Author, Speaker, Provocateur Ted Rubin. "A big thank you to Christopher Lewis for including me in the amazing Dad communities he has empowered and nurtured." ~Ted Rubin...
Consumers Are Loyal to Experience, Not Brands
Reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience. Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard it? Does it transport you back to a certain time in...
Look Beyond the Cliché of “Influence”
Okay marketers, it's time to get something straight... when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a much more effective form in my opinion… if done with forethought....
Engaging Influencers
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers and reach. I write a lot about Looking People in the Eye Digitally…...