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Straight Talk Blog: Featured Posts
In Times of Crisis: Attitude, Perspective… Mindset
The events of the last month have left us all in a state of confusion, fear and uncertainty. As many areas are in the process of shutting down industries in an effort to curtail the spread of COVID-19 our nation is withdrawing. The once surging economy is now...
Better Products, Better Marketing… Better Listen
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
What’s Marketing’s Future Role in Stimulating Need?
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
Paying (Closer) Attention to Communication
Were you born before the digital age? Do you remember what it was like to get actual letters in the mail from family, friends and colleagues? If you are lucky enough to be born “back then,” when communication was slower and simpler—when picking up the telephone was...
Never Give Up on Your Daughters
Today on the Dads With Daughters Podcast we have Photofy CMO, leading Social Marketing Strategist, Author, Speaker, Provocateur Ted Rubin. "A big thank you to Christopher Lewis for including me in the amazing Dad communities he has empowered and nurtured." ~Ted Rubin...
Consumers Are Loyal to Experience, Not Brands
Reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience. Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard it? Does it transport you back to a certain time in...