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Straight Talk Blog: Featured Posts
What Does the Post Coronavirus “New Normal” Mean for You, Your Organization, and Marketing in General?
Rockstar CMO asked me, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?”... It’s time to hit reset. For people I find myself outdoors taking advantage of this time to exercise even more than usual. I’m noticing...
Thoughts on Relationships, Work, and Challenging Times
What was your vision when you started off in the digital marketing world? I can't say I had a vision... I was looking for something new with a lot of potential. When I discovered the emerging digital world, I was fortunate enough to see what was coming. Truth be told...
Content Marketing and SEO Insights
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
The Importance of Return on Relationship During COVID-19
Q & A: The importance of Return on Relationship (#RonR) on your customers and team... even more-so during this pandemic. 1. What should people be thinking about with regard to building brand relationships during this unique period we find ourselves in? RonR...
Three Reasons Why Business Empathy is Crucial
What is Empathy and Why is it Not Enough? We all know the basic definition of empathy: the ability to understand and share the feelings of another. However, today, that simple idea is not enough. In some ways it should be easier since we are all more or less feeling...
![Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-11-at-5.48.08-PM.png?resize=400%2C250&ssl=1)
Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]
This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...