HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
This Thanksgiving… Focus on Building Community
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
Digital Marketing and Sales Trends… Get Onboard or Go Home
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
Retention Strategies and Retail Relevancy
Data may play an important role in engagement, especially if you do a lot of business online. However, if you plan to recommend products or services based on a customer’s purchasing patterns, be sure that you’re offering items that customers might actually want to...
What Dale Carnegie Taught Me
"How to Win Friends & Influence People" by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration for all the...
Customer Experience With Our Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
Reputation
What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness...