HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Look Beyond the Cliché of “Influence”
Okay marketers, it's time to get something straight... when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a much more effective form in my opinion… if done with forethought....
Engaging Influencers
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers and reach. I write a lot about Looking People in the Eye Digitally…...
UBS Advisor Podcasts: @MpSlater and Ted Rubin talk Return on Relationship
"Life is not about waiting for the storm to pass, it's about learning to dance in the rain" - a quote Ted Rubin does his best to live his life by. I am Mitch Slater and Ted is my guest this week on my UBS Advisor Podcast, #financiallyspeaking. Ted is truly a legend in...
Why Marketers Should Add Employee CREATED Content, #ECC, to Their Marketing Mix
If you Google ‘Employee Created Content' the search engine will change your search to ‘Employee Generated Content’ as the idea of employee “created” content hasn’t entered the collective mindset of its algorithms. Yet. Employee Created Content (#ECC) is a largely...
Digital Marketing Dive Podcast: Special edition with Ted Rubin ~via @BigHeadDM
Originally posted at Big Head Digital Media
Want Diverse Ideas? Time to Fix Brainstorming
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – avoid the groupthink, include the right people and listen… Brainstorming is a great concept that occasionally becomes twisted when a few members of your strategy sessions, and/or one...