HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
You Have My Full Attention – Don’t Waste It
It is very, very rare to have your customer's full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
Social Media Value = Thinking Beyond the Campaign
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term interaction...
It’s My 61st Birthday and I’d like to Share…
I would like to share my Favorite Birthday quotes… ” Your birthday is a special time to celebrate the gift of ‘you’ to the world.” ~Anonymous “And in the end, it’s not the years in your life that count. It’s the life in your years.” ~Abraham Lincoln “Sooner or later...
Take Back Branded Content Outsourcing and Dependency
Empower your Employees and THEY will Power your Brand If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has...
Build Your Brand “With a Little Help from Your Friends”
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...
Retail Relevancy and the Changing Digital Landscape
*LISTEN TO THE PODCAST HERE*: This week’s episode – 006: Ted Rubin, CMO, Photofy... Retail Relevancy and the Changing Digital Landscape Are you using technology to advise you and create valuable, relevant customer experiences? Are you using mar-tech as part of...