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Straight Talk Blog: Featured Posts
Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...
Why Employees Need to Be Empowered to Stop and Think
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – I believe we are missing a trick. Try...
BYOD Retail Marketing
Engaging Employees to Create Scale, Engagement and Localization. Could there possibly be a better influencer to promote your business than your employees? There is simply no one that knows your business, you customers, and most importantly your local market better...
Is Amazon the Next Generation of Walmart?
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...
Why it’s Time to Change the Conversation from “Targeting” to “Matchmaking”
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
Make Your Advertising a Part of the Customer Experience
Is there a disconnect between your advertising and your customer experience? Let's breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really want, but...