Retail Relevancy – How Brands, Retailers, and Shoppers will Connect

John and I speak with Jason Cooper about our new book called RETAIL RELEVANCY, perfect start for the new year.

~via Jason… Shopping behaviour is changing from a world where consumers go to stores to get products to one where products come to consumers. Of course, stores aren’t going away tomorrow. Still, the fundamental role will change over time from a physical location to a service that fits the product needs whenever and wherever she chooses. More of a future consumer’s product needs will be anticipated and automated, moving towards a friction-free experience.

How Retail sells what’s in store in the future.