ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.

AND is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement. Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become.

Short and simple: if you are only focused on the money, you risk completely overlooking the people. Don’t make that mistake! If you don’t know who your people are, and invest in those relationships, you might as well toss your branding, marketing, and prospecting money down the drain.

Relationships ARE the most important currency – honor them and invest in them… and increase your ROR daily.

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