Ted Rubin, Chief Social Marketing Officer and author of the upcoming book “Return on Relationship”, sits down with Ramon B. Nuez Jr., Editorial Director of Crowdsourcing Week, to talk about understanding the social shopper. Today shoppers are researching brands and their products online, especially via social platforms. They look to friends and family for insight, recommendations, and referrals. It is so important, and becoming more so every day, for brands to not only allow the conversations, but to facilitate, participate and listen.