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A clip from ROCKSTAR CMO episode 171, where Ian Truscott goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading… a media investment firm that is powered by trade.

Mark shares how media trade works, as brands can trade real estate, aircraft, inventory, and all sorts of assets for media, provides insight into this fascinating part of the advertising business, running a 100% employee-owned company, and gives us a COO’s view of marketing.

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