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Uploaded on Jun 25, 2014
https://www.sdl.com/innovate-sanfran
If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship, #RonR. ROI is simple dollars and cents. ROR is about people… the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
Discover new ways to build greater intimacy with your target audience, your clients, and consumers–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.
