Social Media Radio with Beverly Macy
The World’s Most Followed CMO – Ted Rubin
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database – is his foundation. It fosters vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and Collective Bias, the Social Shopper Media Company Ted helped build and left on August 31st.
In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”