by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to the challenge. We’re living in a time where Bob...
by Ted Rubin | May 5, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
As a Brand you’re used to buying and selling assets for cash, so trading your surplus assets for advertising may seem somewhat abstract and therefore, its value is difficult to measure. You may have heard that media trading is something that looks good on the books...
by Ted Rubin | Dec 13, 2020 | Featured, Marketing, Social Media/Marketing
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
by Ted Rubin | Aug 8, 2019 | Featured, Marketing, Social Media/Marketing
Is there a disconnect between your advertising and your customer experience? Let’s breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really...
by Ted Rubin | Apr 18, 2016 | Featured, Marketing, Social Media/Marketing
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...