by Ted Rubin | Sep 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be...
by Ted Rubin | Apr 29, 2017 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do...
by Ted Rubin | Apr 3, 2017 | Featured, Marketing, Social Media/Marketing
Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is no small task. The truth is that both services work quite...
by Ted Rubin | Apr 2, 2017 | Featured, Marketing, Social Media/Marketing
It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its start selling a single type of product that would soon lose most...
by Ted Rubin | Nov 22, 2016 | Featured, Marketing, Social Media/Marketing
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for...
