by Ted Rubin | Sep 21, 2018 | Divorced Dad, Featured, Marketing, Social Media/Marketing
“How do I make a difference tomorrow, or right now, and going forward. I’m just a small cog… AND, what CAN I do regardless… for me and my company?” Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change,...
by Ted Rubin | Sep 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
by Ted Rubin | Aug 31, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence...
by Ted Rubin | Aug 6, 2015 | Featured, Marketing, Social Media/Marketing, Video
Our co-host for the month of May is Martin Jones (@martinjonesaz) and one of our guests for May was Ted Rubin (@TedRubin). In this episode, Mitchell Levy and this month’s co-host, Martin Jones, senior marketing manager at Cox Communications, continue their discussion...
by Ted Rubin | Dec 22, 2014 | Featured, Marketing, Social Media/Marketing
Three things are most important for anyone who wants to be successful using Twitter for relationship building: 1. Being available as much as possible. 2. Constantly producing and curating content to attract those who don’t know you or may feel reluctant to reach out....