by Ted Rubin | Oct 22, 2015 | Featured, Marketing, Social Media/Marketing
There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00...
by Ted Rubin | Jan 9, 2015 | Featured, Marketing, Social Media/Marketing
The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data – based on analytics, but with the...
by Ted Rubin | Oct 15, 2012 | Featured, Marketing, Social Media/Marketing
Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment...
by Ted Rubin | Aug 26, 2012 | Featured, Marketing, Social Media/Marketing
I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time...
