by Ted Rubin | Dec 22, 2011 | Featured, Marketing, Social Media/Marketing
As you head into a new year, step out of your comfort zone… starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in...
by Ted Rubin | Dec 3, 2011 | Featured, Marketing, Social Media/Marketing
What do “butts,” “ChapStick,” and “social” have in common? They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to...
by Ted Rubin | Jun 2, 2011 | Featured, Marketing, Social Media/Marketing
“It’s not authentic if everyone loves you.” – Stephen Strong (Alberto Culver) at theChicago Brand Advocacy Series. That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more...
