by Ted Rubin | May 5, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
As a Brand you’re used to buying and selling assets for cash, so trading your surplus assets for advertising may seem somewhat abstract and therefore, its value is difficult to measure. You may have heard that media trading is something that looks good on the books...
by Ted Rubin | Mar 24, 2024 | Divorced Dad, Featured, Marketing, Social Media/Marketing, Uncategorized
This quote has taken on some special meaning for me many times in my life… “Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” ~Jane Howard WE ALL NEED ONE… and Return on Relationship is there...
by Ted Rubin | Mar 7, 2024 | Featured, Marketing, Uncategorized
– Evergreen Trading… a group of professionals based upon the “character of people.” ~Sean Moran #mediainvestment #mediatrade #mediastrategy #riskinnovation… #mediasolutions Companies need to step beyond creating a “Culture” and nurture “Employee Community,” and...
by Ted Rubin | Jan 21, 2024 | Featured, Marketing, Miscellaneous, Uncategorized
WATCH VIDEO HERE ⬇️⬇️⬇️ How Brands Can Refocus Beyond Risk Mitigation to “Risk Innovation” I have interviewed a number of the business development team at Evergreen Trading, and this time had the opportunity to chat with Jenifer Herrmann, EVP of the...
