by Ted Rubin | Jan 5, 2015 | Featured, Marketing, Social Media/Marketing
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
by Ted Rubin | Jan 5, 2015 | Featured, Marketing, Social Media/Marketing
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
by Ted Rubin | Jan 5, 2015 | Featured, Marketing, Social Media/Marketing
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
by Ted Rubin | Oct 11, 2014 | Featured, Marketing, Social Media/Marketing
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along...
by Ted Rubin | Oct 5, 2014 | Featured, Marketing, Social Media/Marketing
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well...