by Ted Rubin | Jan 27, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at: ZuberRants Forget Aspiration in the years ahead… the new challenge is to give customers INSPIRATION for your brands and products. I’m not suggesting we throw away our sales and marketing goals (aspirations), just that we give more value to the...
by Ted Rubin | Jan 14, 2011 | Featured, Marketing, Social Media/Marketing
Advocates are a whole new type of quality control: social quality control. If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your...
by Ted Rubin | Jan 6, 2011 | Featured, Marketing, Social Media/Marketing
It’s a whole new year – literally and figuratively. Social media is quickly changing the way we need to think about our brands and marketing. We can no longer expect to be successful if we just focus our marketing efforts on telling our target market how great our own...
