by Ted Rubin | Sep 18, 2019 | Featured, Marketing, Social Media/Marketing
Engaging Employees to Create Scale, Engagement and Localization. Could there possibly be a better influencer to promote your business than your employees? There is simply no one that knows your business, you customers, and most importantly your local market better...
by Ted Rubin | Sep 4, 2019 | Featured, Marketing, Social Media/Marketing
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...
by Ted Rubin | Aug 23, 2019 | Featured, Marketing, Social Media/Marketing
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
by Ted Rubin | Jul 28, 2019 | Featured, Marketing, Social Media/Marketing
Every month in the Rockstar CMO Green Room, Ian Truscott, Editor In Chief, chats with his regular Rockstars and gets their take on a topic. This month, he discussed all that is fake in our industry, asking for their advice on how marketers can avoid getting caught up...
by Ted Rubin | Jun 28, 2019 | Featured, Marketing, Social Media/Marketing
It sounds obvious, but businesses are missing it: your employees are more important to the success of your company than you think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in. ...
